This post was first published on LinkedIn by Ankush Gupta.
Programmatic advertising is one of the most recognized, yet highly misunderstood terms used in the marketing industry today. It is a sector that grows rapidly each year, and as shown in the infographic below, display is expected to outpace paid search in 2017 — in fact, within the coming year, 72% of all display media buying will be done programmatically. So, here is a comprehensive guide for anyone looking to get a better understanding about programmatic advertising.