Over the years, I’ve implemented successful Demand Generation campaigns for a number of B2B companies in Toronto, Canada. Here’s my typical approach:
STRATEGY: Full-funnel Marketing Strategy to Get Started Right
Step 1: Objectives & Goals
Step 2: Audience, Competitive & Industry Research
Step 3: Finalize Channel Tactics for Targeted Audience
Step 4: Review Targeting & Messaging (Positioning, Creatives, and Ad Copies)
TACTICS: PPC Services – Implementing a PPC Strategy For Maximum ROI/ROAS
Step 1: Competitive & Industry Research for PPC
Step 2: Planning of Channels & Budgets
Step 3: Build, Execute and LAUNCH
Step 4: Measure, Optimize … and Repeat
*Paid Media Channels = Paid Search (Google & Microsoft), Apple Search Ads, Facebook Meta Ads, LinkedIn Ads, etc.
TACTICS: SEO Services – Implementing a SEO Program That Works
Step 1: Competitive & Keyword Research for SEO
Step 2: Content Mapping
Step 3: On-page SEO & Technical SEO
Step 4: Link Building
TACTICS: Lifecycle Marketing Services (HubSpot, SF – Pardot/Marketing Cloud)
Step 1: Understand End-User Needs
Step 2: Configure Marketing & Sales Settings
Step 3: Test & Measure Lead Flow (Marketing to Sales Funnel)
Step 4: Build Marketing Automation Programs
Step 5: Optimize … and Repeat